One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.
The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.
Security firm Trend Micro’s predictions for 2013 include one potentially concerning consideration: The post-PC malware threat has truly arrived, and Android will take the brunt of the targeted nasties throughout this year.
According to the security giant and anti-malware maker, 2012 showed that malware writers, spammers, and hackers have begun to capitalize upon the mobile market, with a particularly keen eye for attacking the Android platform. Not only does Google-owned Android have the greatest market share, therefore making it an easier target, it also has a more open platform to work with, compared to Windows Phone or the iOS-based platforms.
Social-media attacks are also on the rise, showing a distinct trend from the traditional target vector of Windows-based PCs to a wide range of platforms, both online and offline.
And in a “blowing-one’s-own-trumpet” moment, Trend Micro noted that its previous predictions for 2012 have “come true,” the firm said.
A few key takeaways:
Trend Micro detected 350,000 threats for Android, with a growth ratio of 14:3 for Android versus PC. In context, it took Android just three years to achieve the PC volume of malware threats within 14 years. By the end of this year, the volume of Android malware could reach as high as the 1 million mark.
The number of Android malware detections spiked in the third quarter from 41,000 to 156,000 samples, according to the firm’s research. 38 percent was adware, 25 percent stole data, while 22 percent included a malicious downloader. Leading the threat type, however, was a premium service abuser at more than 40 percent.
Java-based threats helped lead Apple’s OS X platform into the crosshairs of malware writers, hackers, and botnet controllers after the first widespread attack against the Mac.
Social-media platforms became a greater target for cybercriminals as the security firm warns users to avoid “oversharing” on Facebook, Twitter, Google+, and so on.
Enterprises suffered from an “alarming rate” of data breaches and targeted attacks, the firm said. The widely reported Global Payments breach cost more than $94 million and is “still climbing,” to give one example. Meanwhile, targeted attacks–such as allegedly government-backed attacks and other “children of Stuxnet”–are being used to attack high-value targets, notably with the discovery of Flame, Duqu, and Gauss, which derived from the “original” Stuxnet worm.
Rather than using existing attacks, attackers used more professional software-development practices, the company said, by using Blackhole Exploit Kit (BHEK), Automatic Transfer Systems (ATS), and “improved” ransomware